Our Story

Hi, I’m Tiffany, owner of Subtle Boujee.

My style has always been a bit wild!!  I attribute that to my grandmother who had a beautiful eye for fashion and accessories. She always turned heads with her beauty and style. Although I tend to be a minimalist when it comes to fashion, my love for beautiful and authentic pieces has never faded.

I live in South Jersey, splitting my time between Philadelphia and the Jersey shore. My greatest accomplishments in life are my two sons—my oldest is an active-duty U.S. Navy Seabee and my youngest is in high school. I will forever want my sons to be proud of their mom and to know that anything can be accomplished if you put your mind to it.

My boyfriend has shown me more love, patience, and support than I have ever experienced. He encourages me to be myself and to do what I love. Without him, I wouldn’t have had the courage to make Subtle Boujee a reality. Together, we’re proud dog parents to a tiny, beautiful cavapoo.

I have an amazing group of girlfriends, and my collections are named after them. Their friendship means the world to me, and I hope these collections reflect that. We may not talk or see each other every day, but I love them dearly.

Onto the boutique… my style ranges from Boho, Western, Chic, Funky, and, of course, Boujee! My goal with Subtle Boujee is for you to find pieces that speak to you and inspire you to embrace your own original style. I want you to discover treasures that help you build your look and express your personality.

I curate limited-quantity collections so that each item you snag feels like your own secret find. Once a drop sells out, it’s gone for good—because true style is as unique as the women who wear it.

From cozy mornings at home to spontaneous nights out, my mission is to help you feel confident, playful, and just boujee enough in everything you wear.