Privacy policy

Subtle Boujee Privacy Policy

Last updated: August 4, 2025

Subtle Boujee operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Subtle Boujee is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information", we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, billing address, shipping address, phone number, and email address.

  • Financial information including payment card details, transaction details, and payment confirmation.

  • Account information including username, password, preferences, and settings.

  • Transaction information including items you view, add to cart, wishlist, purchase, return, exchange, or cancel.

  • Communications with us including information you include in messages or support inquiries.

  • Device information including IP address, browser type, device type, and network connection.

  • Usage information including how and when you interact with our Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you (e.g., account creation, checkout, support communications)

  • Automatically through the Services via cookies, pixels, or similar technologies

  • From service providers that assist in payment processing, fulfillment, or analytics

  • From partners or other third parties as allowed by law

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

  1. Provide, Tailor, and Improve the Services

    • To process orders, payments, returns, and exchanges

    • To create and maintain your account and shopping preferences

    • To arrange shipping and provide order updates

    • To create a personalized shopping experience for you

  2. Marketing and Advertising

    • To send marketing, advertising, and promotional communications by email, SMS, or postal mail

    • To show you online advertisements, including personalized ads based on your past activity

  3. Security and Fraud Prevention

    • To authenticate your account and provide a secure shopping experience

    • To detect, investigate, or prevent fraudulent or malicious activity

  4. Communicating with You

    • To provide customer support and respond to your inquiries

    • To send transactional communications about your orders or account

  5. Legal Reasons

    • To comply with legal obligations and respond to valid legal requests

    • To enforce our Terms of Service or other policies

Email and SMS Communications (Marketing & Compliance)

By providing your email address or mobile number, you consent to receive marketing communications from Subtle Boujee, which may include:

  • Order and shipping updates

  • Promotions, special offers, and new product announcements

  • Abandoned cart reminders or follow-ups

Your Rights and Opt-Out Options

  • Email Opt-Out: Click the “Unsubscribe” link in any marketing email.

  • SMS Opt-Out: Reply STOP to any SMS message to end promotional texts.

  • Frequency: Message frequency varies. Standard message and data rates may apply.

Subtle Boujee does not sell your phone number or email address to unrelated third parties.
These practices comply with CAN-SPAM and TCPA.

How We Disclose Personal Information

We may disclose your personal information under the following circumstances:

  • With Shopify and service providers that perform services on our behalf (e.g., payment processing, fulfillment, data analytics, cloud storage)

  • With business and marketing partners to provide marketing services in compliance with applicable law

  • When you direct or consent to disclosure, such as shipping services or social media integrations

  • With our affiliates or in connection with business transactions such as a merger, acquisition, or asset sale

  • As required by law to comply with valid legal processes or protect our legal rights

Managing Communication Preferences

You can manage your communication preferences at any time by:

  • Clicking the Unsubscribe link in marketing emails

  • Replying STOP to opt out of SMS marketing

  • Contacting us at support@subtleboujee.com

Even if you opt out of marketing messages, we may still send non-promotional emails, such as order confirmations or important account updates.

Children’s Data

The Services are not intended for use by children. We do not knowingly collect personal information from children under the age of majority in your jurisdiction.

Security and Retention of Your Information

While we implement reasonable security measures, no system is 100% secure.
We retain personal information as long as necessary to:

  • Maintain your account

  • Fulfill legal obligations

  • Resolve disputes

  • Enforce our agreements

Your Rights and Choices

Depending on your location, you may have the right to:

  • Access or request a copy of your personal information

  • Request deletion or correction of your data

  • Opt out of targeted advertising or the sale/share of your personal data

  • Transfer or receive a copy of your personal information (data portability)

To exercise these rights, please contact us at support@subtleboujee.com. We may require verification of your identity before processing certain requests.

Complaints

If you have complaints about our data practices, please contact us. Depending on your location, you may have the right to lodge a complaint with your local data protection authority.

International Transfers

We may transfer and process your personal information outside of your country of residence, including in the United States.
Where required, we rely on legal mechanisms such as Standard Contractual Clauses for international data transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted here with a revised “Last Updated” date. Continued use of our Services after changes constitutes your acceptance.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact:

Subtle Boujee Customer Support
📧 tiffany@subtleboujee.com
📍 13 Thornhill Court, Gloucester Township, NJ, 08081, US